You just have to look at the primates, our closest match (99% DNA). The chimpansees and the bonobonos are just separated by a river. But there approach to be authentic and fair, or fake and fucked up is completely different ....
The best (that makes it the worst) fakes of all time in all categories: public, personal and painful. Look at those examples and learn from them so that we can all jointly become more authentic and fight (#fuckfake) back